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Promo tables also known as promotional table can be widely seen these days in all major metros. It make selling look bit more professional. Instead of asking your sales team to distribute flyers roadside, you can always place promo table with branding to attract more on lookers. They have not lost there sheen and still rated as good marketing product to catch attention.
People often ask us who can use these items. We thought of asking it from the master Mr. Anand Murthy, who has worked for over 3 decades with major FMCG brand in country. Mr. Murthy with tons and tons of experience in ground sale do not rubbish these promo table as just another fancy Chinese item. He is of conviction that these by themselves are stand alone brand builder.
The most important thing we need to care about is designing as with dull, clustered, shabby design you quickly lose interest. Through this article we thought about touching the size i.e. Design and print size of these table and how to make your design stand out. You may be just thinking its designing related, let me close this page or skip to more relevant website. It is not just about 'DESIGN' it is about how to make 'SALE'. This is one item along with canopy where design places such an important role.
You may contest by asking in almost all products its true, design is important for stationery, business cards as well. It is important but business card will be exchanged only when you either have shown interest in meeting concerned person or during formal set up. Through these promo table you are inviting the uninvited. Anyone simply walking down the road, may feel interest, stop and say, this look interesting, lets have a look guys!.
Having understood the importance of designing. Lets dwell how we can get the correct size and design prepared with the help of a designer. Promo table should not be just looked upon at placement of logos with matching background theme. This you can opt for if your brand awareness and recall is top level among masses like Airtel, Vodafone, Tata Sky.
Just merely putting Airtel logo will let people know what is this all about. That is not the case with majority 99% of the lesser known brands. All these brand manager should think about the idea and creatives which will make audience excited.
Keep it SIMPLE, don't mess the whole design with lots of text. You may have lot of things to say but let that be the job of sales guy who is manning the promo table or call center if it is unmanned. At most you can have 2 or 3 best lines which you are sure you can't done away with. Ask yourself a question is my design in first 5 seconds telling the viewer what it is all about. If not you need to rework on your creative.
It is important to have a brand color guidelines and ask your designer or design team to adhere to it. Too many colors or different sets of color for different items can make your customers more confused. Think if Vodafone logo is visible to you in different solid colors like red, green, blue, black, orange. Brand recall will be strongly impacted.
Promo table has 4 designs, 1 at top and 3 at bottom. Consider them as 4 separate designs not just 1. There is no point in repeating the same thing in all of them.
Design should be in 300 DPI for better quality print. This is printed on high quality digital eco vinyl latex print. To ensure better output use vector images wherever possible. You can provide your design file in PDF, CDR, AI, JPEG, PNG, TIFF, adobe photoshop format.
You would have also seen these promo table with umbrella at top, different cut options. All customization is possible for minimum order quantity of 50 promo table order. These are made of PVC, MDF MS, MDF aluminium and Metal.
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